In Castejón de Valdejasa, in the north of the province of Zaragoza, they are said to live, the oldest vineyards in Aragon.
The 'Viñas Huérfanas' project came about when, after trying unsuccessfully to market the wines for some time and on the verge of giving up, the client called us to try to give his wines and brand a new approach, look, and name.
In the visual of the labels we wanted to represent, in a somewhat poetic way, the age of the vineyards, furrowed with wrinkles and scars, undoubtedly the result of time, and to add a silver Stamping emerging, somehow, from the veins of that wood.
For its special edition, "Unique", we gave a twist to the concept to make it even more premium, adding a color change and a gradient, as if the mists of time wanted to eliminate the memory of a tradition recovered thanks to a courageous project that we are very proud to have been able to participate in.
At the brand level, we wanted to preserve the sobriety of the letters themselves so that the labeling of their wines, their main letter of presentation, would speak for itself.
You can learn more about this project by reading its success story.
