Would you like to read in detail about what the Direct Marketing and Communication campaign consisted of? Click on this link.
Por Tí by Sir Lemon It was a brand positioning campaign aimed at facilitating the insertion of the product into the regional market for the new 2018 vintage of Por Tí.
To carry out this initiative, we established a co-branding partnership between the client (Bodegas Luzón) and a Murcia-based brand that shared the winery's values and philosophy, which in this case was the men's clothing brand Sir Lemon.
The basis of the campaign would be the creation of a very limited edition charity wine called Por Tí, which would be promoted through the winery's various channels.
For the creation of the packaging, given that one of the constraints was the use of the same die and effects, a transgression from the original label of his wine Por Tí, in order to play with the colors of the Sir Lemon brand and give the bottle a more organic character.
Once the action was carried out, a marketing and communication campaign was conducted over the following two months to promote the product and the winery itself. You can read more about this by clicking on the following link.
