Complete restyling project for the Riva Café brand.
In this specific case, the client came to us with a very outdated brand and clear problems with identity and consistency between its different elements. We created a preliminary study in order to understand both the operating environment and the macro environment of the brand and we extracted its target audience.
Subsequently, we developed a clear line through the creation of personality (brand DNA) and the brand platform, to finally develop all the corporate elements that make up the identity, both visually, with the creation of a new logo, and the new Packaging for your coffee line, cartelería, señalética, página web, etc…e
We respected the brand's previous signature color, a very attractive red which, despite being used by other coffee brands, we managed to integrate by applying new visual formulas that resulted in a brand with great cohesion between its different elements.
