MIRU Gastrofusión is a restaurant offering Japanese cuisine with various Nikkei fusion elements.
They contacted us just before starting the project to develop their entire brand identity. We began by analyzing the environment and conducting strategic studies of their competitors, then moved on to creating the corresponding brand platform, the entire visual identity, graphic elements for the restaurant itself, website, uniforms, and interior decoration, in collaboration with the restaurant owners.
The project culminated in the creation of not only the visual aspect, but also the experiential aspect and the sensory identity itself, adding a unique scent and background music to the premises.
A 360-degree project for which, once built, we managed the brand activation aspect, overseeing the opening of the premises, providing gastronomic consulting, communication, social media and marketing services, and developing promotional activities within the restaurant itself.
