Bodegas Matihuelo is a family-owned winery located in the Zamora region. For this project, we had to devise a new branding system that would bring together its entire range of wines, both for its labels and for the winery's various communications. To do this, we observed different animals that roamed the vineyards and assigned each one to one of the wines, empathizing the type of wine with each animal. Thus, la liebre it was for the rosé wine, el cuervo for red wine, el milano for sparkling wine and, in the case of white wine, we assign el galgo, an animal that the family is particularly fond of and that perfectly matched the personality of the wine.
Illustrations by Toni Buenadicha.
