«El jardín de los locos» is a project by Wine packaging created for Niven Wineries in Argentina, following the client's line of presenting wines related to the concept of "madness" in an elegant and minimalist concept.
The label design is based on Roschard's illustrations, where we drew a vine leaf in a display of originality, given that there are currently very few labels with a vine leaf in the center. However, thanks to its unique style, it served perfectly to identify and differentiate the label, inspired by early 20th-century German engravings on the subject, which we finished off with a Gothic typeface whose initial letters used to head the covers of those books.
To finish the project, we chose parchment-textured paper with an embossed effect in order to achieve a relief printing effect typical of the printing presses of the time.
