Enolovers is a branding and brand creation project we carried out for a start-up dedicated to promoting wine tourism offerings from Spanish wineries through an app.
A project that began with a strategic study of the environment and whose visual image was constructed by combining the concept of wine in a "fictitious" glass, represented in motion, and the classic "guide point" found on so many digital maps.
A brand based on the business idea of Pablo and Rosa, two young people with an enormous love for life and their project, which had to be evident in all elements of the brand, from the setup, the photo shoot itself, their website, and of course, the app. Conveying fun and freshness was one of the objectives, focusing on vibrant colors and a modern, accessible language.
