In this case, we carried out all the work involved in creating the brand identity, adding depth to the visual work and logo design previously created by another studio, which we respected completely in its form.
We conducted a preliminary study of the environment to understand the brand's needs and then defined its DNA, defining all aspects of Bodegas Luzón through a new manual covering its graphic, attitudinal, and verbal identity.
We complemented the work by creating a new brand identity in terms of image, which we reflected in various campaigns, media advertising, packaging design, and by defining different strategic aspects of the sensory experience of visiting the winery, the music that should be played, the discourse and tour of the winery, etc. All this to offer comprehensive brand monitoring in all areas of brand surveillance, design, marketing, and communication.
