At Veintemillas, we carried out the complete strategic and visual brand creation for Bodega Fabio Coullet, a winery located in La Axarquía, within the Sierras de Málaga Designation of Origin, whose intention is to produce wines with minimal intervention, with a very gastronomic profile and focused on a more premium consumer segment.
The Axarquía is a unique place. Located east of Málaga, it is surrounded by steep mountains with slate soils in varying states of decomposition, which generate different microclimates, as well as slopes in the vineyards that in some cases can reach a gradient of 70%.
Working in these areas is generally complex, risky, and exhausting. Due to the slope on which the vines are located, a great deal of manual labor is required, as mechanization is almost impossible due to the uneven terrain.
The brand's corporate identity reflects the value of winegrowing, highlighting the mule, which plays a fundamental role in harvesting grapes on sloping terrain. An elegant and refined design that seeks to represent the terrain's topography and the region's unique characteristics.
