The Lécera-based winery Tempore contacted us to develop a brand and packaging for bottles and bag-in-box containers for a Finnish partner. After the briefing, it was clear to us that they wanted the visual design to make a clear reference to the most traditional labels and wines in Spain, while also clearly relating to both the winery and its landscape. So, to achieve this, we drew on clichés with a very early 20th-century typographic base inspired by Rioja wineries and their labels from that period (even though it is a wine from Lécera), as well as a simpler finish in stamping and embossing, giving the whole design a sense of sobriety.
For the Bag In Box, we decided to apply the same formula, with copy in italic typeface, again heavily inspired by classic labels, to explain the origin of the place that gives the Altos de Cascán brand its name.
