Bodegas Luzón asked us to generate a campaign and the design of a solidary Packaging The proceeds of which will go to a non-profit organization.
For the creation of this campaign, for which we have the support of the Spanish NGO Fundación Pequeño Deseo, we wanted to do something very limited and unique, where family values, one of the main speeches of Por Tí wine, and solidarity will be evident.
To this end, we asked for the collaboration of the Cruz de Piedra school in the Murcian town of Jumilla, so that the children of the 1st grade of primary school attended the winery and directly intervened in 150 Por Tí labels., generating unique designs through its colors and inspiration. Unique and very special editions that went on sale in September 2022.
Along with the label design itself, a video of the Making Off was generated that you can see in this link, as well as a press and presentation campaign. Some of the bottles were sent to different personalities, who echoed them.
The total of 150 bottles were sold in the first two months of the campaign, in addition to generating a huge reach that boosted the winery's own brand image.
