What if wines could contain emotions?
This was the premise for the construction of the action of Homenaje.
An action that was carried out to Bodegas Luzón, in which we looked for three people of great social recognition within the Region of Murcia, to star in three audiovisual pieces in which, either by their work, struggle or spirit, they could be related to each of the most iconic wines of the Murcian winery.
Thus, his wine Por Tí, a wine that talks about the family and especially about children, was related to Concepción Martínez, midwife and director of the Maternal-Children's Hospital Virgen de La Arrixaca in Murcia.
Your Alma de Luzon wine, related to the presence of the soul, was related to the international artist Lidó Rico, with a character of transcendence so characteristic of art.
Finally, your Alma de Luzon wine, which speaks of the importance of the roots and the land, was related to Virginia Martinez, honorary director of the Orchestra of the Region of Murcia.
Additionally, we carried out a communication campaign, with the creation of a press release, as well as a poster campaign, both digital and physical, in order to ensure its diffusion.
The series was selected and screened at the Most Festival in its 'Collita' section last year 2024.