Come on... Let's open this melon. Does a D.O. really help to promote the brand of our winery? Short answer, it depends. And what does it depend on? Simple, it depends on the entity
This week has been made public the collaboration of David Muñoz with Burger King. They have created an 'exclusive' burger that will be sold in the chain's establishments for €9.95.
Brand activation is one of the most important points in the creation of a brand strategy. In fact, it could be said that the real branding strategy
Wine and gastronomy. If there is a sector where relationships are the basis for brand building, it is undoubtedly wine and gastronomy. All brand building
Do you know why it's cool to be in the food and wine industry? Because it is a sector with its own language characterized by the brand experience. We have already
Although it is almost three years old, the article I wrote giving some tips for good wine label design is one of the most visited articles in the world
It is said a lot. If you don't work on how you are perceived, that work will be done by others and it will be, possibly, bad. That "first impression is the one that makes the difference.
I am going to tell you a story. Some time ago, while I was visiting my then psychologist, he was talking to me about the different stages in the growth of my child.
This week, so that you can see how enormously dynamic we are even on vacations, we are going with a topical article, and that is the rebranding of the company's branding.
Todos nos hemos encontrado alguna vez en la vida con alguna persona que no nos transmite confianza. No nos fiamos. Vemos que dice una cosa y luego hace otra. Las