Os voy a contar una anécdota. Hemos comenzado ya en este mes a revisar diferente documentación para obtener un buen reflejo del escenario actual del sector vinícola, en tal de
¿Puede la Inteligencia Artificial ser útil en los procesos de desarrollo estratégico de marca?¿En qué procesos? ¿Skynet tomará el control de nuestras vidas este 2026? ¿Tu logo lo hemos hecho
Come on... Let's open this melon. Does a D.O. really help to promote the brand of our winery? Short answer, it depends. And what does it depend on? Simple, it depends on the entity
This week has been made public the collaboration of David Muñoz with Burger King. They have created an 'exclusive' burger that will be sold in the chain's establishments for €9.95.
Brand activation is one of the most important points in the creation of a brand strategy. In fact, it could be said that the real branding strategy
In 2006 everything changed. The moment El Bulli won its second Michelin star, everything we knew changed. Not before, not after. In 2006.
We have already commented on the Veintemillas blog about the different identities that make up a brand, and without a doubt the visual identity is the one we give more importance to because it is the most important one.
Today you are not going to learn how to design wine labels, nor am I going to tell you about our fantastic 2024 trend report or explain identity issues,
Wine and gastronomy. If there is a sector where relationships are the basis for brand building, it is undoubtedly wine and gastronomy. All brand building