Come on... Let's open this melon. Does a D.O. really help to promote the brand of our winery? Short answer, it depends. And what does it depend on? Simple, it depends on the entity
This week has been made public the collaboration of David Muñoz with Burger King. They have created an 'exclusive' burger that will be sold in the chain's establishments for €9.95.
Brand activation is one of the most important points in the creation of a brand strategy. In fact, it could be said that the real branding strategy
In 2006 everything changed. The moment El Bulli won its second Michelin star, everything we knew changed. Not before, not after. In 2006.
We have already commented on the Veintemillas blog about the different identities that make up a brand, and without a doubt the visual identity is the one we give more importance to because it is the most important one.
Today you are not going to learn how to design wine labels, nor am I going to tell you about our fantastic 2024 trend report or explain identity issues,
Wine and gastronomy. If there is a sector where relationships are the basis for brand building, it is undoubtedly wine and gastronomy. All brand building
Are you one of those who think that keeping up with market trends is like trying to figure out the latest meme that has gone viral on the Internet? Well,
Do you know why it's cool to be in the food and wine industry? Because it is a sector with its own language characterized by the brand experience. We have already